Ever wondered if you could turn your expertise into a thriving online coaching business?
I’m about to spill the beans on how I did just that, raking in $100,000 in just 74 days. And the kicker? I did it all without a website, paid ads, or even a large following. Buckle up, because this journey is wilder than a rollercoaster ride at a startup pitch competition.
It all started with a pink slip. Yep, I got fired. Talk about a wake-up call, right? But instead of wallowing in self-pity, I decided to take the plunge into entrepreneurship. Little did I know, getting canned would be the best thing that ever happened to me.
Step 1: Find Your Superpower
First things first, I had to figure out what I was actually good at. After years of helping YouTubers grow their channels and working behind the scenes, I realized I had a knack for YouTube strategy. It was like finding my own personal bat signal – suddenly, I knew exactly how I could help other entrepreneurs.
Step 2: Craft an Irresistible Offer
Now, here’s where it gets juicy. I created a “done-with-you” coaching program called Content Academy. It was like the Avengers of coaching programs – group calls, one-on-one sessions, a community, and course materials all rolled into one. I priced it at $1,250 for the first 10 spots, then $1,500 for the next 10. Talk about a deal sweeter than a two-for-one ice cream sundae!
Step 3: Shout It from the Digital Rooftops
With only 9,000 YouTube subscribers and 5,000 Instagram followers, I wasn’t exactly an influencer. But guess what? That didn’t matter one bit. I created a YouTube video titled “I lost my job and so I’m starting a business.” It was like lighting a match in a room full of fireworks – the views exploded!
Step 4: Turn Your Journey into Content Gold
I documented everything. Every step, every stumble, every victory. It was like creating my own reality show, minus the drama (well, most of it). People ate it up like it was the last slice of pizza at a networking event.
Step 5: Keep It Simple, Silly
My sales process? As simple as ordering a coffee. Interested folks slid into my DMs, I qualified them faster than a speed dating session, and sent the chosen ones a Notion doc with all the juicy details. Boom, sales made!
Step 6: Flex Those Testimonial Muscles
After the beta program, I collected testimonials like they were rare Pokemon cards. These became my secret weapon for the relaunch. Nothing sells quite like social proof, am I right?
Step 7: Be Flexible (Like a Yoga Master)
When I relaunched, I initially increased the price and duration. Crickets. So, I pivoted faster than a startup changing its business model. I reduced the price and program length, and suddenly it was raining applications!
Step 8: Free Stuff is Your Friend
I hosted a free webinar that was more popular than free food at a college event. 350 sign-ups, 175 live attendees. I also created lead magnets that attracted email subscribers like bees to honey.
Step 9: Long-Form Content is King
Here’s a plot twist – in the age of TikTok, long-form content was my golden ticket. My YouTube videos were like mini-coaching sessions, building deeper connections than a heart-to-heart at 2 AM.
Step 10: Reinvest Like a Boss
As the money started rolling in, I resisted the urge to buy a yacht (okay, maybe a small one). Instead, I poured that cash back into the business like a farmer planting seeds for the next harvest.
In just 74 days, I went from jobless to $100K in the bank. It was like winning the lottery, except I didn’t have to rely on luck – just strategy, hard work, and a willingness to put myself out there.
So, what’s stopping you from turning your expertise into a coaching empire? Remember, if a guy who just lost his job can do it, so can you. Now, go forth and conquer the digital coaching world! Who knows? Maybe in a few months, you’ll be writing your own success story. Just don’t forget to invite me to your yacht party, deal?
